Use Case: Track Competitor Mentions
The presence of competitors is a fact of life. It can even be seen as a positive since it means that your product has a real market that other players considered worth entering. However, keeping tabs of what customers are saying about your competitors is crucial in order to stay one step ahead and make sure you don't get wiped out.
Prodsight makes this task simple. You can set it up like that but instead using names of your rivals:
|Generic Competitor Mention||alternative, competitor, move away, other solution, rival, switch provider, switch supplier|
|Microsoft||micro soft, microsoftms|